AI that gets
used, not shelved.
I build the automation and shoot the content myself, for my own business, every day. Then I bring the same systems to yours.
You didn’t ask me to email you. Here’s what you’re probably wondering.
Who are you, and why did you email me?
I’m Darron Mark. I build automation for small businesses across Ireland and Northern Ireland. I didn’t buy a list. I used AI to search the web for businesses like yours and found your email on your own website, which is a fair example of what this stuff can do. I got in touch because businesses like yours usually lose hours every week to the same few jobs, and taking those jobs off people is what I do.
What does “AI” actually mean here?
Less than the hype suggests. Mostly it’s automation doing the repetitive bits: chasing documents, confirming appointments, sending reminders, posting the job you finished last week. I only use actual AI where something needs reading or writing, like drafting a reply for you to check.
Is this going to replace me or my staff?
No. It takes the jobs nobody wants, so the people you have can get on with the ones that matter. Your customers still deal with you.
I’m not techy. Does that matter?
Not at all. You tell me what eats your week, I build it and look after it. You don’t have to learn a new system unless you want to.
What happens to my customers’ data?
It stays where it is. Your customer and client records never leave your own systems, and nothing personal passes through mine. What I build just nudges your systems to do the jobs you’d otherwise do by hand, like sending the reminder or chasing the document.
What does it cost?
The call is free. If there’s something worth building, I’ll quote you a fixed price for the build. After that, keeping it watched and working is £99 a month, or £49 if it’s just your social content being posted. Onsite photo and video shoots are £600 a visit, with no lock-in.
What happens when it breaks?
Things do break sometimes. When yours does, I respond within six hours and fix it within twelve. You’re told what broke, why, and how the fix is going. You won’t find out from a customer.
Why should I trust a bloke in a motorhome?
Fair. I ran my own commercial and press photography business for over a decade before this, so I know what it’s like to be the one answering the phone and doing the books. Today I run my own content business on the exact systems I’d build for you. The motorhome just means I can get to you, wherever you are.
What happens on the free call?
Thirty minutes. Where you are, where you want to be, and what’s getting in the way. If I can help, I’ll tell you how and what it costs. If I can’t, I’ll tell you that too. No hard sell.
No email required to start. Straight answers about where AI could actually help your business, and where it can’t.
Everyone’s talking about AI.
You don’t know where to start.
You know it could help, but you don’t know how to get it working in your business. It could be doing the things you’ve never had time to get to. This assessment tells you where you actually stand and what to do next.
- Where AI could save you the most time right now
- What’s holding you back from getting started
- What a realistic next step looks like for your business
Almost there.
Where should we send your AI Readiness Report?
Your details are only used to send your results. No spam, no sharing.Calculating your results…
Two products. One door in.
They serve different businesses and don’t blend into each other. Every engagement starts the same way: a free 30-minute call to work out which one, if either, actually fits.
Content you’re already making, finally put to work
Photography and video shot and edited, then plugged straight into automated distribution, thirty days of scheduled social content from every batch. For businesses that generate visual content daily and do nothing with it.
Automation that’s actually watched
Booking, intake and admin, automated and then monitored. When something breaks: six hour response, twelve hour fix, full visibility the whole way through. For businesses drowning in admin and inbound.
I don’t have a wall of client logos yet. I have this.
Everything below is live right now, running my own content business from a motorhome. Same stack I’d build for you.
Photos that post themselves
I drop photos in a folder. They get tagged, captioned and published to Instagram and Facebook at 8am. Every day. I don’t open an app.
New content, pushed out on its own
A new blog post or YouTube video goes live, and the socials follow without me touching anything.
Outreach that runs itself
Over 180 businesses contacted across 13 sectors. Follow-ups go out on day 7, 21 and 42, and stop the moment someone replies. If I emailed you, that’s how you ended up here.
Watched, not just built
A monitor checks every automation every five minutes. If something fails it tries to fix it, and if it can’t, I get an email. That’s the same watching you get on Productivity.
What happens when it breaks
The first version of my outreach sent one email three times. Now every email gets checked before it goes. If one fails the check, it stops and tells me instead.
I use everything I sell, every day.
DNNI AI grew out of a content business I already run and depend on myself. The automation, the shooting and editing workflow, the monitoring, it’s the same stack behind my own income before I ever offered it to a client. I work in construction, hospitality, trades and professional services across Ireland and Northern Ireland, and I turn up in person for the work that needs it.
I run the whole operation from a motorhome, which mostly just means I’m easy to get to, wherever you are in Ireland or NI.
Things I won’t sell you.
Plenty of people will happily sell you AI. Here’s where I’d talk you out of it.
A chatbot for the sake of it.
If your customers already get a quick answer by phone or email, a bot just adds a step. I’d rather fix the reply time.
AI where a simple rule will do.
Most admin is “if this, then that”. It doesn’t need AI, and it’s cheaper and more reliable without it. I only use AI where something actually needs reading or writing.
Anything that replaces you.
If people book with you because you answer the phone yourself, I’m not automating that. I’ll automate the stuff that stops you answering it.
A big project to start with.
One thing that works beats ten that half work. We start with the job eating most of your week and build from there.
A black box.
You’ll know what’s been built, what it does and what it costs to run. Nothing hidden that only I can open.
If AI isn’t the answer for your business, I’ll say so on the call. It happens more than you’d think.
A free 30 minute call. No forms, no pressure.
Where you are today, where you want to be, and what’s getting in the way. If AI can help, I’ll scope it and quote you. If it can’t, I’ll tell you that too. Most people take the quiz first, but you don’t have to.